---
layout: page_v2
title: Project Principles
head_title: Project Principles
description: A set of principles that guide how we develop Prebid
sidebarType: 0
---

# Project Principles

Prebid.org uses the following principles to guide how we develop [Prebid.js]({{site.baseurl}}/prebid/prebidjs.html), [Prebid Server](/prebid-server/overview/prebid-server-overview.html), [Prebid Mobile](/prebid-mobile/prebid-mobile.html), and any future sub-projects:

- **Collaborative**: Foster a community of contribution.
- **Open and Transparent**: No black-box auction dynamics, bid biasing or hidden fees.
- **Agnostic**: No adapter preferencing or inherent reliance on ad servers.
- **Performant**: Don’t kill the page!

## Further Reading

- [What is Prebid?](/overview/intro.html)
- [Header Bidding Wrapper Code of Conduct](https://prebid.org/code-of-conduct/)